3rd Open Innovation Challenge Award – Final Event in Seville, Spain

End of this January 2016, the Europeana Food and Drink project saw the award event of the third and final Europeana Food and Drink Open Innovation Challenge. Planned and launched in collaboration between Instituto Andaluz del Patrimonio Historico (IAPH) and Sapienza University of Rome, the event took place in Monasterio de la Cartuja, an old monastery declared as national monument in Seville, Spain.

3rd Open Innovation Challenge Award Event at Sevilla, Spain.
Europeana Food and Drink 3rd Open Innovation Challenge Award Event at Seville, Spain. Image Courtesy of EFD

Open Labs in Europe

Opened up by the incubated video “The Mulberry Affair” by Raffaella Marandola, the day was filled with lively presentations of the Europeana Foundation, insights on the challenge and round table discussions on the labs environment within Europe. Representatives of different European labs such as the Medialab Prado from Madrid, AALTO Fab Lab Helsinki or local institutions like Agencia Andaluza de Instituciones Culturales and the Andalucía Lab shared their experiences in how labs can create communities within an open access culture. Users of these labs are the most valuable resources, who get the opportunity to use a series of infrastructure to create, design and work on their projects. As a further speaker, we had Mauricio O’Brien Marí from Platoniq/Goteo discussing open labs and crowdfunding.

 

And the winner is…

For the final Europeana Food and Drink Open Innovation Challenge, we asked creatives all over Europe to design a product re-using food and drink related images or items within Europeana. In this way, the project aimed to explore possible ways of reusing Europeana, enhance the knowledge and value of the Food & Drink heritage and show the opportunities within the creative and cultural industry.

Finally, the winner of the 3rd Open Innovation Challenge was announced: Gabriele Crivelli from Cretea won the 3D category with his “light idea”, the lamp “millefori”. Inspired by the detail of a cup within a still life painting by Pieter Claesz, he created the shape of this special lamp.

A "light" idea: MilleFori by Cretea, inspired by
A “light” idea: MilleFori by Cretea, inspired by Still Life with Saltcellar by Pieter Claesz, Rijksmuseum via Europeana

Curious on how Gabriele came up with this idea? Check out the production video and find out more soon in an interview with the winner of the Europeana Food and Drink 3rd Open Innovation Challenge.

 

By Angelika Leitner, Austrian National Library

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