What is European food and drink cultural heritage all about? When we think about food and drink, we imagine traditional regional delicacies, inimitable wines and beers, secret ingredients, intricate production methods and the climatic impact on flavours and aromas. Combined with dining etiquette, eating rituals, emblematic traditions, nostalgic locations and historically meaningful events and occasions, food and drink form the foundation of our culture. From very personal experiences to community specific habits and national traditions, food and drink simply define who we are in all sorts of ways.
For centuries, local and national museums, libraries, archives, galleries and other heritage institutions have been collecting artefacts, images, paintings, books, manuscripts, audio videos and other objects to capture the traditions and to document the development of European food and drink culture.
Europeana Food and Drink, a project promoting the wider re-use of the digital cultural resources and supporting cultural heritage organisations in development of commercial partnerships with Creative Industries, will demonstrate that relevant digital content available through Europeana can provide a solid basis for the development of innovative and commercially viable applications and services. Digital contents such as long forgotten recipes and cookbooks, images and drawings showing traditional foods and their preparation or remarkable food locations will be provided in the course of the project by our project partners. Furthermore images of vintage tools and artefacts from the food and drink industry as well as sound recordings with traditional songs accompanying hunting and food celebrations and many other digital items harbouring unique stories are waiting to be revealed and revived.
In order to support this creative process, Europeana Food and Drink has initiated its first Open Innovation Challenge “Reusing and promoting Europeana Food and Drink heritage contents”. The desired solutions should help GLAMs (galleries, libraries, archives and museums), touristic agencies and the food and drink industry to improve their business and support the promotion of the European food and drink cultural heritage in the modern digital age. The Open Innovation Challenge is waiting for descriptions of all kind of products and services (videos, mobile apps, games, virtual exhibitions, educational tools, etc.) helping to improve the interactivity between heritage organisations and their audiences. The competition is directed to all representatives of creative industries, start up enterprises, creative teams and non-profit organisations providing ideas for innovative methods and solutions.
Until 20th December 2014 the interested parties can apply and submit their proposals through a specific challenge platform. More information on the Open Innovation Challenge, its requirements, guidelines and the access to the challenge platform can be found under: http://foodanddrinkeurope.eu/challengeone/
Pieter Cornelisz van Rijck, Kitchen Scene with the Parable of the Rich Man and Poor Lazarus, (1610 – 1620),
Image courtesy of Rijksmuseum available through Europeana (http://www.europeana.eu/portal/record/90402/SK_A_868.html?start=1&query=cornelisz+kitchen&startPage=1&rows=24)
– by Anna Brejwo Lobianco