Interview with the Europeana Food and Drink Open Innovation Challenge winner : Gabriele Crivelli, Cretea
For the final Europeana Food and Drink Open Innovation Challenge, we asked creatives all over Europe to design a 2D or 3D product re-using food and drink related images or items within Europeana.
On 29th January 2016, the finalist of the competition has been announced and awarded in the 3rd Open Innovation Challenge Award Event taking place in Seville, Spain. We interviewed the winner of the 3D category, Gabriele Crivelli to explain the idea and creation process of his submission “MilleFori”, to us.
1. First of all, congratulations again on your achievements and thank you for agreeing to be interviewed. To start off, could you please tell us something about yourself?
Thank you very much. I am a design engineer with a strong passion for creativity and mechanical engineering. In my daily working life, I work as a mechanical engineer in an industry that produces valve test benches, but in my free time I’m starting to express my artistic side with the creation of unique furnishing products coming from 3d printing.
2. How did you learn about the Open Innovation Challenge and what inspired you to participate?
I have learned about the competition through different groups of 3D printing on facebook where Digilab of The University La Sapienza in Roma had published information about.
3. Could you shortly introduce your product idea which led you directly to the winnings? Where did you get the idea from?
The product idea is born going to search different painting of still lifes on the Europeana site and focusing not so much on the shape of the element, but especially on the colors and patterns that can emerge from some details in the painting works.
Soon my attention was focused on the work Still life with Saltcellar of Pieter Claesz where in a glass I immediately saw a lamp.
With different drawings steps, the circular down pattern of the glass became quadrangular and took the top position becoming a technical distributor of light creating a luminous effect similar to the chromatic effect of the painting.
4. In your submission video, one can see the creation process. Can you explain the technology you used to create it?
First of all I modelled the lamp with a 3D software, then with another software I sliced it. Finally I printed it with the 3D printing technology called: ColorJet Printing (CJP). This technology is an additive manufacturing technology which involves two major components: a special type of powder and a binder. The powder is spread in thin layers over the build platform with a roller. After each layer is spread, binder is selectively jetted from inkjet print heads over the powder layer, which causes the powder to solidify. The build platform lowers with every subsequent layer which is spread and printed, resulting a three-dimensional model of my lamp: MilleFori.
5. This competition was built around the re-use of digital content about food and drink. What do you think are the difficulties in finding appropriate content that would fit into your idea?
At the beginning it is always good thing to have in mind one area of design where you want to operate, otherwise it is like looking into the sea. For example, I started my research with the goal of going to look for things or symbols that can could help me or inspire me in the design process of a lighting object.
6. What was the biggest challenge when entering the competition and what did you learn by facing it?
The biggest challenge has been to try to create an object that would have evoked a feeling of warmth, like that I had observed in the glass of the painting. Then I gave a lot of importance to my object and its design process and not so much to the competition itself. I learned that a site such as Europeana is a good and fast way to find inspirations for a product.
7. How do you think creative thinkers can profit from using or sourcing content from Europeana?
I think that Europeana can reduce process design times and expand the horizons of inspiration to all creative thinkers.
8. Finally, how do you intend to follow-up this project and what is your plan for the winning product?
From this experience I would like to start selling my products, unique and produced in limited series, through 3d printing technology. I hope that this victory will be a good advertisement for future satisfactions.
Thank you very much for the interview!
-by Angelika Leitner, Austrian National Library, with Gabriele Crivelli, Cretea