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Third Open Innovation Challenge 

Competition Start: 1 October 2015
Application Deadline: 20 December 2015
Award Event: 29 Jan 2016 in Sevilla, Spain

CaptureClick here for the factsheet

Europeana Food and Drink Project will make available a wide range of digital contents and apps specifically related to food and drink. In 2015/2016 they will be transferred into Europeana, Europe’s platform for digital cultural heritage.

In that frame, Europeana Food and Drink is launching a competition for creatives and craftsmen all over Europe: the Third Open Innovation Challenge. The Challenge competitors are requested to submit a 2D or 3D product by re-using Europeana content. By promoting the creation of physical objects from digital objects available in Europeana, the Third Open Innovation Challenge aims to connect the food and drink heritage, the agriculture-food productions, and the creative industry.

Videos that present and explain a new product and the production method will be uploaded and made available through Europeana.

The winners and the best products will receive €2.000,00 in cash and will be presented at the Third Challenge Award Event, taking place on 29 January 2016 in Sevilla, Spain.

Third Challenge policies, application contents and process, evaluation system and submission procedures on the Challenge platform are available on Challenge Guidelines.

Challenge aims

Challenge topic is ‘Reworking Digital Heritage of Food and Drink to Create Material Productions’. The Challenge policy aims to:

  • Exploring possible ways of reusing Europeana by creative companies or freelancers on specific topics;
  • Enhancing the knowledge and value of the Food & Drink heritage (tangible and intangible), that can be spread encouraging production processes reworking images to create new objects in many fields as design, advertising and marketing, digital 3D reproduction tools or other traditional printing techniques;
  • Promoting artisan food productions with emphasis on local knowledge background of stakeholders, and their relation to cultural identity;
  • Promoting opportunities and new business models for the European creative and cultural industry, also encouraging their connection with the traditional agriculture-food production sector
What is to create?

Competitors are requested to submit a product in two categories:

  •  2D Category – Packaging
    Graphics products reworking images of Europeana related to Food and Drink (food, objects, environments, tools,…) for educational or commercial use; e.g. labels, wrappers, stickers, logos, product packaging, printed on paper, or on tissues (e.g., t-shirts, towels, aprons, curtains …), or on plastic and other materials (e.g. trays, boxes, tiles …).
    Images can help tell a story: e.g. packaging telling the story of a product or the production area, or its traditions; educational games on various materials, and so on.
  • 3D Category – Products
    Material products reproducing or reworking in 3D details drawn from images related to food and drink (e.g. images of art or archaeology, applied art, objects of rural life, environments, food…), for educational or commercial usage. For example: a reworked detail of a painting can be reworked for a handicraft production, also on demand, destined to trade, to the bookshops of museums, or to online bookshop of GLAMs), or for food-design, or even be used as reproduction for exhibitions.

The submitted production must be documented by a video to be uploaded by competitors  here. The video must describe the product and explain the stages of production, lasting max. 11 minutes and being produced or subtitled in English.

Consistency with the general cultural orientation of the Challenge about biodiversity, sustainable production, tradition and heritage as exposed in the Third Challenge Guidelines is required. The international jury will evaluate creativity, compatibility with values, needs and engagement of target groups and communities, aesthetic quality, usability, communication effectiveness and other aspects.

What may be re-used?

Applicants have to re-use and rework Europeana contents creatively and in relation with the tangible aspects and with intangible cultural context. For example: glasses, utensils, food, bottles of wine, extracted as detail from digital images reproducing art masterpieces, can be re-edited and be used for packaging, for educational games, or even for real new production lines.

Creatively reworking of images is admitted, of course respecting copyright rules:

1.) Search an item via  Europeana (for example “Michelangelo”)

2.) Refine your search and filter your search results:

  • By media type- will display only objects of a selected media type (images, text, video, sound or 3D).
  • By language- will display only objects with descriptions in selected languages, i.e. the language of the institution that provided the object to Europeana.
  • By date- will display only objects with selected dates.
  • By country- will display only objects from selected countries, i.e. the country of the institution that provided the object to Europeana.
  • By copyright– will display objects labelled with the selected copyright label(s). This copyright label indicates how you may reuse the digital object, including the preview.
  • By provider- will display only objects from selected institutions

3.) Select under admitted copyrights: Free Domain; CCBY, CC BY-SA and CC0

4.) Choose the image you like to rework


Each of the two winning products – one for 2D category and one for 3D category – will receive €2.000,00 in cash, funded by Europeana Food and Drink Project. Other sponsors may additionally contribute. Best products will be promoted by the Europeana Food and Drink Project partners and through further media and communication networks

Who can apply?

Applicants can be any representatives of Creative Industries, start-up enterprises, creative teams and non-profit organizations in one of the 28 EU member states; they may also act as a launching pad to contact enterprises, GLAMs or other networks and to offer collaboration.


1 October 2015 – 20 December 2015: submission of applications.

How to apply?

Submit your video online here.
Download the Third Challenge Guidelines here.

The Third Challenge is planned and launched in collaboration between Instituto Andaluz del Patrimonio Historico (IAPH) and Sapienza University of Rome.