The screen is yours! Join the challenge and show your work at the Expo Milan 2015

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For the second time the Europeana Food and Drink Project is opening a competition for representatives of Creative Industries, start-up enterprises, creative teams and non-profit organizations of all EU member states. For this Challenge, we are especially addressing and inviting movie and video makers to create a video story, of max. 21 minutes length, showcasing the relation between and sustainability of food and drink heritage and production. Inspired and supported by Slow Food, the focus is set on aspects of biodiversity and sustainability reflected in the European food and drink cultural heritage.

The Second Open Innovation Challenge is based on a combination of three factors:

  • Innovative strategies and quality standards in video storytelling
  • Promoting linkage of cultural heritage and sustainable food / small food production
  • Improving methodologies for collaboration of Europeana and Creative Industries in the creation and re-using of digital content

We challenge YOU to immerse in the manifoldness and distinctiveness of the European regional food and drink culture, traditions, production and sustainability and to create a meaningful story. We encourage you to get involved with regional heritage centres and local libraries, archives or museums in order to find out and get behind interesting facts, figures and records to enrich your story with significant content or simply make a use of the digital content available through Europeana or Europeana Labs. The Europeana API allows you to access over 2000 collections and to incorporate them into your work. Moreover, films fulfilling the evaluation criteria will be made available in the Europeana platform.

The Challenge opens on 15th April 2015 and your video projects can be submitted until 20th June 2015 via:

The winner project will receive € 3.000,00 in cash, but in fact this time we’re offering more than just a money prize to our contestants: we will open an international stage for the best projects. The best videos will be presented in the Challenge Award Event on 22nd July 2015 at the Expo 2015 in Milan. This famous Universal Exposition takes place under the motto “Feeding the Planet, Energy for Life”, which embraces technology, innovation, culture, traditions and creativity and how they relate to food and diet. The event will be hosted by Slow Food, a renowned non-profit organization promoting the preservation of traditional and regional cuisine and sustainable food production. Slow Food will not only host the event, but also promote the competition and the winner videos. Moreover, the winner videos will be promoted by the Europeana Food and Drink partners in more than 16 European countries.

What should be created?

Challenge your creativity and produce a video of maximum length of 21 minutes. Create a story to reflect food and drink and their production in its historic, anthropologic, artistic, economic and / or social elements. At the same time, the story should contribute to reconstruction of cultural identities based on historic memories, to recall local traditions and rituals as well as to understand social interchange and conflicts. Furthermore the story should be combined with global problems of preserving biodiversity, supporting sustainability and protecting environment.

Feel free to choose the best suitable genre and technology to tell your story, but don’t forget to re-use the cultural heritage contents. Please make regard, re-using Europeana contents or other contents is permitted only if they are marked as Public Domain or licensed under the Creative Commons CC BY-SA 3.0 or CC BY 4.0.

Who can participate?

Applicants can be any representatives of Creative Industries, start-up enterprises, creative teams and non-profit organizations in one of the 28 EU member states.

How to apply?

The videos and all required information must be submitted until 20th June 2015 via We advise you to read carefully the Challenge Guidelines in order to ensure the formal eligibility of your applications.

For additional information please visit:

For inspiration and additional support have a look at our previous blog posts or explore the Blog of Europeana Labs.

If you have any questions, feel free to contact us:


– by Anna Brejwo Lobianco