“Seeing is tasting before eating” – Award Event of 2nd Open Innovation Challenge: Video Storytelling

22nd July 2015, Slow Food Area, EXPO Milan 2015, Italy

Inspired and supported by Slow Food and organized by Universita di Roma La Sapienza, the Second Open Innovation Challenge Award Event took place this Wednesday, 22nd of July at Expo 2015 in Milan. “Feeding the Planet, Energy for Life” as the universal exhibition’s central theme proved to give us the perfect surrounding and atmosphere to celebrate the winners of the Europeana Food and Drink Video Storytelling Challenge.

Europeana Food and Drink 2nd Open Innovation Challenge Award

The Challenge: Video Stories –  Enhancing Sustainable Food and Drink Heritage and Production

Starting in April 2015, we invited video makers and creatives to immerse in the rich variety of Europe’s regional food and drink culture, traditions, production and sustainability to create a meaningful story – with impressive results! Throughout all the 16 submissions, highly elaborated, profound and very emotional short videos reached us, making it very hard for our jury board members to agree on the final winners.

Composed of Europeana Food and Drink Project partners, Slow Food representatives and Video Storytelling professional experts, all with specific competences associated to food and drink and culinary heritage, the jury board evaluated on criteria such as creativity in storytelling, aesthetic quality or cultural impact. A fixed score was further assigned for videos re-using Europeana digital contents.

Europeana Food and Drink 2nd Open Innovation Challenge Award, Slow Food Pavillion, EXPO Milan 2015
Europeana Food and Drink 2nd Open Innovation Challenge Award, Slow Food Theatre, EXPO Milan 2015
…and the winners are:

We received a rich diversity of culinary stories, for example on the valuable “Bank of Bitto Cheese” in Lombardy, the mysterious Mulberry Affair or the portrait of Don Luigi Baglierie, the last itinerant chocolatier in Europe who carries on a centuries old tradition of the city of Modica, Sicily.

But now, see for yourself and get a taste of Europe’s rich culinary heritage with our winner’s video storys: 1st Price Winner of the Europeana Food and Drink Second Open Innovation Challenge: Stefano Scarafia with his short-movie “Seeds”  and Best Italian Video “Pasta Amara” (Bitter Paste) by Ivano Fachin.

Second Open Innovation Challenge Winners: Ivano Fachin "Pasta a mara", Stefano Scarafia "Seeds".
Second Open Innovation Challenge Winners: Ivano Fachin “Pasta Amara”, Stefano Scarafia “Seeds”.

Europeana Food and Drink, Slow Food and CNA again congratulate the two winners and thank all participants for their great video submissions.

Appetite for more? All submitted short movie stories will be made available through Europeana soon.

by Angelika Leitner