At the heart of the book and ebook London Local Pubs: Past and Present by Adrian Tierney-Jones is the National Brewery Heritage Trust (NBHT) image collection of public houses. 3000 images were rescued from a skip as the company moved offices and have recently been digitised by Heritage Assets for creative re-use in the Europeana Food and Drink project.
The majority of the collection was originally used as a pictorial reference of the buildings owned by Hoare and Co. and the Charrington Brewery and on the back carried the exact address of the pub and often recorded the names of the landlords and their business activity. From the early 20th century up to the late 1960’s the images are a unique pictorial record which are of interest to professional image researchers, academics, and the many individuals who have ties to the pillar of the community that is better known as our ‘local pub’.
The London Local Pubs: Past and Present ebook is available for purchase here.
The London Local Pubs: Past and Present ebook has been published by Halsgrove Publishing as part of the Europeana Food and Drink project, with assistance from the National Brewery Heritage Trust, Historypin, Federation of European Publishers, Fratelli Alinari, Topfoto and Keepthinking.
Promoting books and ebooks can be tricky, as many different solutions are available in the market today. Because of information flood, it is important to be sure that your message is delivered to the proper key person, professionally and in a convincing way.
Here is a summary selection of some hints to consider when a self publisher wants to promote his/her own book and ebook. These hints are derived from the research done by Andrea de Polo from Fratelli Alinari as part of the publication of the London Local Pubs book and ebook.
1. If possible, provide a Kindle version of the book. Amazon is one of the main platforms for the sale of ebooks and they predominantly sell Kindle-compatible ebooks.
2. Use professional DTP (desktop publishing) software and if needed, find a dedicated and proficient writer for the book and ebook.
3. Make sure you design the website similar to the book, with an option and/or link to purchase and download.
4. Organize a local kickoff event to launch the publication: be sure to invite local key people, contributors, journalists or blogger. For London Local Pubs: Past and Present, the launch was celebrated at The Magpie & Stump in central London, one of the pubs featured in the book, bringing together over 100 people from across the pub, beer and brewing world, including many of the licensees and regulars who contributed their stories and memories to the book.
5. In launch period, create an online buzz on your main social media platforms. Try to engage your audience in different ways, such as inviting people to participate in an online“Tweet-up” event with a dedicated hashtag (See #52Pubs) or have giveaways such as a sample chapter.
6. Use your social networks the right way: Avoid spam and mass mails, instead create targeted and personalized emails to influencers in your field. Write blogs and news for writers and authors with meaningful objectives related to the topic and worthwhile for your target audience to subscribe to. This can be teaser posts using information from the book, which might want the reader to get the full book
7. Use radio and traditional media too to communicate about the launch of the product. Be sure to do so before the product enters the market, so you can generate anticipation for it.
What are your number one methods for promoting your ebook? We learned that most important, these promotion tactics need to be tailored to your product and to what works best for the topic and target audience of your ebook.
Check out London Local Pubs: Past and Present, available for purchase here or download our free eCookbook on the historic connection of Austrian and Lithuanian cuisine.
By Andrea de Polo, Fratelli Alinari and Angelika Leitner, Austrian National Library
The books have been made possible by the Europeana Food and Drink project, funded by the European Union. The London Local Pubs: Past and Present ebook has been published by Halsgrove Publishing with assistance from the National Brewery Heritage Trust, Historypin, Federation of European Publishers, Fratelli Alinari, Topfoto and Keepthinking. The eCookbook Tasting Historical Europe – Exploring the culinary threads between Austria and Lithuania was developed by project partners Vilnius University – Faculty of Communication and Austrian National Library.
To celebrate its launch, we are inviting people to visit the 52 pubs featured in the book on Friday 13 November and Saturday 14 November and to tweet about their visits using the hashtag #52Pubs. You can explore a map of all 52 pubs and their historic photographs here.
How do I take part?
Choose a pub to go to (with friends or by yourself) on the map below and put your Twitter handle in our form. You could choose to go to your regular local or find a new pub to discover. We would love to have at least one person in each of the 52 pubs. Multiple visitors in the same pub is fine.
When should I tweet?
The visits should be on Friday 13 November and Saturday 14 November. You can tweet at anytime but ideally between 6pm and 8pm.
What should I tweet?
Use the hashtag #52Pubs We want this to be a celebration of the social lives of London’s pubs. We would love your tweets to capture the atmosphere in these pubs on a Friday and Saturday night.
You could tweet: descriptions of the pub you are in, conversations being had in the pub, photographs of the pub, thoughts on its architecture, anecdotes about in the pub, any historical facts about the pub, interviews with the pub’s landlord or regulars.
Anything else to know?
We will record everything being tweeted under #52Pubs and will write a blog post featuring the most interesting anecdotes and photographs.
While we are asking you to visit a pub, Europeana Food and Drink, Historypin and their partners are not encouraging alcohol consumption. Please drink responsibly.
If you are interested in buying the London Local Pubs: Past and Present book, you can visit www.londonlocalpubs.com