Tag Archives: Tasting Historical Europe

How to get the best out of your ebook: 7 Tips for Self-publishing & Promotion

After learning and gaining experiences through the creation of the two Europeana Food and Drink book products, London Local Pubs: Past and Present and the eCookbook Tasting Historical Europe – Exploring the culinary threads between Austria and Lithuania, we asked our cluster partners to share these lessons with us. This blogpost is part three of our series on the development of the London Local Pubs: Past and Present ebook.

Promoting books and ebooks can be tricky, as many different solutions are available in  the market today. Because of information flood, it is important to be sure that your message is delivered to the proper key person, professionally and in a convincing way.

Photographs by Cath Harries.
London Local Pubs Launch Event at Magpie & Stump (Photographs by Cath Harries)

Here is a summary selection of some hints to consider when a self publisher wants to promote his/her own book and ebook. These hints are derived from the research done by Andrea de Polo from Fratelli Alinari as part of the publication of the London Local Pubs book and ebook.

1. If possible, provide a Kindle version of the book. Amazon is one of the main platforms for the sale of ebooks and they predominantly sell Kindle-compatible ebooks.

2. Use professional DTP (desktop publishing) software and if needed, find a dedicated and proficient writer for the book and ebook.

3. Make sure you design the website similar to the book, with an option and/or link to purchase and download.

4. Organize a local kickoff event to launch the publication: be sure to invite local key people, contributors, journalists or blogger. For London Local Pubs: Past and Present, the launch was celebrated at The Magpie & Stump in central London, one of the pubs featured in the book, bringing together over 100 people from across the pub, beer and brewing world, including many of the licensees and regulars who contributed their stories and memories to the book.

5. In launch period, create an online buzz on your main social media platforms. Try to engage your audience in different ways, such as inviting people to participate in an online“Tweet-up” event with a dedicated hashtag (See #52Pubs) or have giveaways such as a sample chapter.

6. Use your social networks the right way: Avoid spam and mass mails, instead create targeted and personalized emails to influencers in your field. Write blogs and news for writers and authors with meaningful objectives related to the topic and worthwhile for your target audience to subscribe to. This can be teaser posts using information from the book, which might want the reader to get the full book

7. Use radio and traditional media too to communicate about the launch of the product. Be sure to do so before the product enters the market, so you can generate anticipation for it.

What are your number one methods for promoting your ebook?  We learned that most important, these promotion tactics need to be tailored to your product and to what works best for the topic and target audience of your ebook.


Check out London Local Pubs: Past and Present, available for purchase here or download our free eCookbook on the historic connection of Austrian and Lithuanian cuisine.


By Andrea de Polo, Fratelli Alinari and Angelika Leitner, Austrian National Library

The books have been made possible by the Europeana Food and Drink project, funded by the European Union. The London Local Pubs: Past and Present ebook has been published by Halsgrove Publishing with assistance from the National Brewery Heritage Trust, Historypin, Federation of European Publishers, Fratelli Alinari, Topfoto and Keepthinking. The eCookbook Tasting Historical Europe – Exploring the culinary threads between Austria and Lithuania  was developed by project partners Vilnius University – Faculty of Communication and Austrian National Library.


Tasting Historical Europe – eCookbook Celebration in Vilnius

From Austria to Lithuania and back! Following the launch event for our eCookbook mid of January in Vienna, it was time to celebrate „Tasting Historical Europe – Exploring the culinary threads between Austria and Lithuania“ also in Lithuania.

On 25th of January, the Lithuanian capital Vilnius which is home to the Europeana Food and Drink project partner Vilnius University Faculty of Communication saw this second celebration for the eCookbook launch. Members from Lithuanian – Austrian community, also librarians and book lovers, as well as food bloggers and food fans gathered at the cozy coffee manufacture „Crooked nose & coffee stories“ based in downtown of Vilnius.

Professor Rimvydas Laužikas presenting eCookbook, Coffee Tasting from recipe by Anna Ciundziewicka, 1848
Professor Rimvydas Laužikas presenting eCookbook, Coffee Tasting from recipe by Anna Ciundziewicka, 1848

The evening started with an intriguing lecture given by one of the book authors professor Rimvydas Laužikas presenting not only authentic Lithuanian – Austrian dishes, but also a fascinating historic moments and interesting food stories that reflected to the common gastronomic history of two countries. It was followed by an engaging coffee education lesson, where the owner of the manufacture and a big coffee enthusiast Emanuelis Ryklys shared his knowledge about coffee preparation process, as well as its tastes and aromas.

“I don’t know how it [butter] affects the coffee, but I tasted it and it was amazing.” – Anna Ciundziewicka, 1848.

Finally, all event guest were invited to try an authentic coffee recipe published in the 19th century cookbook “The housekeeper of Lithuania” written by Anna Ciundziewicka and to experience the historic taste themselves!

Coffee education by Emanuelis Ryklys
Coffee education by Emanuelis Ryklys, Crooked nose & coffee stories

The eCookbook is a result of a joint effort between Europeana Food and Drink project partners Vilnius University Faculty of Communication and the Austrian National Library to reveal the invisible gastronomical threads forming European culinary heritage network.

Find out more and download the ebook here.


By Ingrida Vosyliute, Vilnius University Faculty of Communication

Tasting Historical Europe – eCookbook Launch in Vienna

This Tuesday, the Austrian-Lithuanian community met in the heart of Vienna to celebrate the launch of a special publication: The eCookbook “Tasting Historical Europe – Exploring the culinary threads between Austria and Lithuania” created by the Austrian National Library and Vilnius University – Faculty of Communication within the Europeana Food and Drink Project.

eCookbook Launch: Tasting Historical Europe- Exploring the culinary threads between Austria and Lithuania
eCookbook Launch: Reading by Prof. Wolfgang Klos, Austrian-Lithuanian Society.  Lithuanian roast goose with apples and sauce.

The book, which is available for free download, is dedicated to the historical gastronomic relations between Austria and Lithuania. It attempts to grasp the gastronomic contexts, including dishes that depict common gastronomic history.  Austrian recipes which were adopted in Lithuania and Lithuanian ones, which travelled to Austria have been selected using sources such as Europeana.

Seven Foodbloggers from Lithuania and Austria contributed to this culinary exploration of their countries. For the culinary reading, two traditional recipes from the book were specially prepared by the chefs of Dionysos-Nosh, the hosting restaurant for the evening. Guests could get a first glimpse of the eCookbook and learn about the invisible culinary threads  between the two countries – all of this framed by traditional Austrian and Lithuanian music.


Representatives of the Austrian – Lithuanian Society, University of Vienna, Verband Österreich – Nordische Länder or Kulinarisches Erbe Österreich could get inspired by the historic recipes and stories and were invited to share the eCookbook with their networks and communities.

Get inspired by Europes historical culinary heritage and download the book here.